Canada Post SmartMail Marketing
Direct Mail
We created a DM from conceptualization to completion.
Outline.
The Canada Post Smartmail Marketing team needed a direct mail piece to help promote their powerful visualization tool that allows users access to advanced direct mail tools.
While under contract at The&Partnership, I was tasked to help create a DM to showcase Smartmail Marketing's new tool.
I put forward the idea of using a fun and cost-effective solution, via a retro viewfinder, to help take the receiver through a journey of what the tool can do.
The concept idea was chosen to go into production, which I helped facilitate.
Disciplines.
- Art direction
- Ideation
- Graphic Design
