Chessgrove Day Spa.

Matching the identity to the experience.

Outline.

Refreshed the brand identity for a well-respected day spa in the UK with new corporate colours and logo as well as a brochure.

The colours are based on pebbles and copper, which are linked to well-being and the logo icon is based on Zen circles and a leaf, as the spa was based in a forest.

Disciplines.
  • Branding
  • Brochure design
Chessgrove Day Spa logo by The Coopers
Brochure design for Cheesgrove Day Spa by The Coopers
Brochure design for Cheesgrove Day Spa by The Coopers
Brochure design for Cheesgrove Day Spa by The Coopers
Brochure design for Cheesgrove Day Spa by The Coopers
Brochure design for Cheesgrove Day Spa by The Coopers

The intricate circles are based upon sand raking in a Japanise zen garden. We intertwined these circles to create a leaf shape to help reinforce the fact that the day spa is based within a forset.